As part of our International experience in the MBA program, as students, we can select where to attend two modules of our lectures, Cape Town ( South Africa) or Brisbane (Australia).
Although both are incredible cities, many of us have selected to study during two weeks in Cape Town, considering this city as one of the most important cities to do business in South Africa and also it is the strategic city for many companies to expand their business in Africa. Besides that, the landscape in Cape Town is a combination of mountains and beaches, where people can feel immersed in its history and the African culture. I would say that it is one of the most well located and beautiful cities in South Africa.
During the classes, we assisted to some conferences in Radio Cape Town related to the marketing strategies that they are using nowadays for its brands. We had an outlook about the way that this industry works in South Africa.
As well as, we had the opportunity to share with some entrepreneurs that are located in some vulnerable areas of Cape Town as Khayelitsha. They have spoken about their experiences as an entrepreneur in a city with high social differences and their strategies
implemented to be able to create a business with few resources.
These experiences allowed us to be aware of the reality in many developing countries and understand the living conditions that many people have to face in South Africa, and as result, the entrepreneurial spirit that most of them develop in order to contribute with the society.
It was a really good experience, first, because we got an overview about South Africa, its economy, its conditions, its needs and let us compare and think about possible business opportunities between Germany and South African. Second, because we had the opportunity to share with local people and to understand the way that they think. Third, definitely is a city where we had a lot of things to do, beautiful parks to do sports, restaurants and bars to explore the African culture, and definitely, the happiness and charisma of the people stood out.